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Marketing & Media

Hannaford pivots on 'Mario Batali Home Chef Challenge'

James McCarthy |

Hannaford Supermarkets announced today it has modified its “Home Chef Challenge with Mario Batali,” following sexual misconduct allegations against the celebrity chef that surfaced Monday...

Maine Lobster Marketing Collaborative responds to questions about its effectiveness

The Maine Lobster Marketing Collaborative, which has spent $6.25 million over four years to market lobsters to well-known chefs and at restaurant events nationwide, is seeking to extend its contract...

Unveiling of Maine Mariners logo launches merchandise sales for new hockey team

Renee Cordes |

The future Maine Mariners hockey team became more real on Wednesday with the unveiling of a logo and the first T-shirt sales at the arena where they'll be playing.

Three advance in Hannaford’s ‘Home Chef Challenge with Mario Batali’

Hannaford Supermarkets and celebrity chef Mario Batali have selected three Portland regional semi-finalists in the Mario Batali Home Chef Challenge, a unique recipe contest designed to celebrate home...

Ask ACE: Finding inspiration for marketing content

Christopher Pagli, Above and Beyond Marketing Strategies |

Q: I am stuck for marketing content ideas. Where do you find inspiration for yours?

Strong Maine outdoors brand seen as key to attracting more young people to live here


A coalition of outdoor business and entrepreneurs in Maine is collaborating on a branding effort they hope will lure young people to live and work in the state, which they see as an essential step...

Planet Dog embarks on pet-friendly hotel partnership

Renee Cordes |

Planet Dog, the Westbrook-based maker of durable dog toys sold by independent retailers worldwide and at its store in Portland, is partnering with Canopy by Hilton, the hotel chain's new pet-friendly...

York casino proponents outspend opponents $9M to $600K

Proponents of Question 1, the statewide ballot initiative seeking voter approval for a casino somewhere in York County, have spent more than $3.8 million, according to new campaign finance reports...

King promotes lobster emoji on NBC Nightly News

U.S. Sen. Angus King, I-Maine, promoted the idea of adding a lobster emoji to the Unicode Consortium as part of an NBC Nightly News segment with correspondent Harry Smith.

Play ball! Portland makes Top 10 of minor league cities

James McCarthy |

Portland once again made it into SmartAsset’s top 10 rankings of the best minor league baseball cities or towns, ranking sixth out of 159 communities analyzed in 2017 by the online financial...